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What is conscious consumerism?

What is conscious consumerism?

Conscious consumerism is growing more and more in our minds. We care more about the origin, quality and longevity of the products we buy.

Where does it come from and why can we all notice a growing demand for conscious consumerism?


Ecological reasons

We have witnessed, directly or indirectly, our planet change. This has an impact on our lives and on future generations. Most of the damage caused is linked to over-consumption. A few numbers to explain more in detail (all stats are only for 2020 to date – source: theworldcounts.com) :

  • Over 1.5 billion tons of waste were dumped. An important part of this waste is linked to the fact 99% of the stuff we buy is trashed within 6 months.
  • Over 62 billion tons of resources were extracted from Earth. On average, each person on the planet uses over 11 tons of natural resources per year. There is a huge gap between countries. High-income countries consume 10 times more in average than low-income countries.
  • Over 8 billion tons of plastic were dumped in the ocean. This is mainly caused by an omnipresence of plastic in our day to day lives and by the lack of government policies to prevent this from happening. According to several estimations, there will be more plastic than fish in the world’s oceans by 2050 if nothing is done.

Economic reasons

Another explanation for the rise of conscious consumerism is economic. We all have the impression we keep buying the same items over and over again due to their short lifespan. In average, the cost per usage is lower for more expensive and long-lasting items than low-cost items.

It is now possible to buy sustainable products and save money.

What can we do to adopt a conscious consumerism lifestyle?

There are several methods to consume more sustainably. From re-using second hand items to recycling, there is a wide range of actions that can be done and it can get quite complicated to know how and when to start.

You can start now by doing the following:

  1. Look around your flat/house, what do you actually need in your day to day life? 97% of people surveyed by Partage have items they do not use at home. These items could be useful to someone else. This would prevent others from buying new stuff and also make them save money. Clearing out the items you do not use is a great way to start.
  2. When you buy new things, you can check the provenance of the item and its longevity. You can check specific details like: What material is it made of? How long would it last? What is the company’s standards on sustainability? Is it made locally? Answering these questions will give you an idea of which products are sustainable. We’ve done the job for you and partnered up only with highly sustainable companies.
  3. With the rise of e-commerce, we receive more and more packages at our home. Luckily, cardboard boxes are widely recycled but the most polluting part of receiving our package is the delivery. Most delivery services are using fossil fuel to deliver packages to our home and it is estimated around 80% of the pollution linked to e-commerce is linked to the last mile delivery (source: Gymshark). In order to mitigate this damage, you could place your online orders less frequently and order bigger batches if necessary.
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